~/toronto $ whoami

Hi, I'm Rafi Hecht.

I build WordPress at scale

Full-stack web developer working in JavaScript, PHP and SQL. I lead a 50+ site WordPress multisite, build custom plugins and APIs, and use AI-assisted automation to ship faster with less manual work.

See my work
About me
Currently brewing
Web Developer & SEO Specialist at Centers Health Care
websites launched and secured
0 +
sites in the WordPress multisite I lead
0 +
reporting modules built
0 +
years building for the web
0 +
01 / what I do

From database to browser,
and everything in between.

Healthcare, software, e-commerce and heritage organizations bring me in to build it, fix it or make it faster.

Custom development & APIs

Business systems, REST APIs and database-driven apps in PHP, JavaScript/TypeScript, C# and SQL Server.

WordPress at scale

Multisite architecture, custom plugins, ACF integrations, membership portals and e-commerce builds.

AI & automation

AI-assisted plugins and workflow automation that take the manual work out of content and data.

Performance & SEO

Server, memory and speed fixes plus technical SEO that keeps sites fast, stable and findable.

02 / selected work

Things I've built

Centers Health Care Development, SEO structure and speed work on a large healthcare WordPress platform. Weight2Lose Medical Weight Loss Clinics A revamped clinic site plus a members-only portal with thousands of recipes, diet plans and CBT courses. Cornerstone Developing Agency A redesign with rebuilt web forms, each connected to Salesforce through Zapier. Hebrew Porphyrology A bilingual English/Hebrew site on Rabbi Herzog's doctorate about the Techeiles dye. Blue Fringes A personal project: 30+ tying methods and sources, built on relational custom post types. Curtis International A website rebuild plus intranet systems: transportation management, reporting and HR. 
$ whoami
rafi hecht — full-stack web developer, toronto
$ cat stack.txt
JavaScript · TypeScript · PHP · C# · SQL
WordPress · Kentico · Umbraco · React
Docker · Kubernetes · Git · REST APIs
$ cat education.txt
M.S. Information Systems — Stevens Institute of Technology
B.S. Management Information Systems — Touro University
$ brew install coffee --strong
==> coffee is ready.
03 / about

Developer, problem-solver, fuelled by good coffee.

I’ve spent my career turning messy business problems into working software, from a transportation management system to hundreds of launched websites. These days I lead development on a large healthcare multisite and run RJH Solutions for clients who need someone who can do the whole stack.

  1. 2024 — now
    Web Developer & SEO Specialist
    Centers Health Care · Bronx, NY
  2. 2020 — now
    Owner & Contractor
    RJH Solutions · Toronto
  3. 2018 — 2020
    Website Director
    Outreach Media · Toronto
  4. 2015 — 2017
    Web Application Developer
    Curtis International · Toronto
More about me

Rafi has developed at my request a version of TMS for the company to use for load tendering, forecasting, inventory management and report generating. He has done a fantastic job that saves the Logistics department a significant amount of time. His professionalism and patience has allowed him to sit down with all concerned parties to get their needs in order to develop the software.

Tanya Simkina · Logistics & 3PL Warehouse Manager, Curtis International
04 / from the blog

Off the clock

Visit the blog
Personal2 min read

What’s Up With Failed Blogs?
Personal3 min read

Snow Angels – My Near-Accident on the Martin Grove Rd. Exit via Islington Ave.
Personal5 min read

Oy Canada! It’s Official: Rafi Hecht is Now a Canadian Citizen

Coffee's on me.
Let's build something.

Have a project, a stubborn bug, or a site that needs to be faster? Tell me about it.

Start a conversation
rhecht@gmail.com